Snapchat Conversion API setup using server Google Tag Manager [Step-by-step guide]

In this video, we'll describe the Snap Conversions API, showing you how to improve your Snapchat ads by passing web, app, and offline events from your server to Snap servers. We'll cover a step-by-step guide on configuring the Snap Pixel tag in Web GTM, setting up the Snapchat CAPI tag in Server GTM, sending data from web to server, and testing your setup. Improve your conversion tracking and targeting to lower your cost per action!

=== CONTENT ===

00:00 - Intro
00:45 - Snap Pixel tag configuration: PageView event
03:26 - Unique event ID variable configuration
04:00 - Snap Pixel tag configuration: Purchase event
06:01 - Test the setup
07:20 - Data Layer variable configuration
08:48 - Send data from web to server GTM
10:00 - Data Tag configuration example
12:58 - Snapchat Conversion API tag configuration: PageView event
15:49 - Snapchat Conversion API tag configuration: Purchase event
17:32 - Test the setup

=== LINKS ===

◆ Set up server GTM: https://stape.io/blog/what-is-server-side-tracking#how-to-set-up-server-side-tracking-with-stape
◆ Snap Pixel tag: https://tagmanager.google.com/gallery/#/owners/Snapchat/templates/snapchat-google-tag-manager
◆ Unique event ID variable: https://tagmanager.google.com/gallery/#/owners/stape-io/templates/unique-event-id-variable
◆ Sending Data From the Google Tag Manager Web Container to the Server Container article: https://stape.io/blog/sending-data-from-google-tag-manager-web-container-to-the-server-container
◆ Data tag: https://tagmanager.google.com/gallery/#/owners/stape-io/templates/data-tag
◆ Snapchat Conversion API tag: https://tagmanager.google.com/gallery/#/owners/stape-io/templates/snapchat-tag
◆ How to set up Snapchat Conversion API using server Google Tag Manager article: https://stape.io/blog/snapchat-conversion-api-using-server-google-tag-manager

=== SERVER-SIDE with stape.io ===

GTM templates: https://stape.io/solutions/category/gtm-templates
What is server-side tracking?: https://stape.io/blog/what-is-server-side-tracking
How to set up Google Tag Manager Server Container?: https://stape.io/blog/how-to-set-up-google-tag-manager-server-side-container
How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container: https://stape.io/blog/how-to-set-up-ga4-tracking-using-google-tag-manager-server-side-container
Server-side conversion tracking in Google Ads (Adwords): https://stape.io/blog/server-side-conversion-tracking-in-google-ads-adwords
Facebook CAPI: https://stape.io/blog/how-to-set-up-facebook-conversion-api

=== CONNECT with stape.io ===

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✭ https://x.com/stape_io
✭ Community: https://community.stape.io/

#gtm #stape #snap #snapchat #snapchatads #googleads #google analytics #ga4 #googletagmanager #tracking