Snapchat Ads are Untapped Potential | Hold My Beard Marketing Podcast 12

Hold My Beard Marketing Podcast: Snapchat Ads are Untapped Potential

Join marketing mavens Jake 'The Wizard' and Mitch Barham as they serve up a fresh batch of unfiltered insights, witty banter, and actionable strategies in the ever-evolving world of digital marketing.

In this episode, we're diving deep into:

???? Google's Query Matching Update:
Unpack the latest changes to Google's ad targeting system and learn how to leverage brand exclusions and inclusions for better campaign performance.

???? Broad Match by Default:
Discover why Google is enabling broad match by default on all new campaigns and how this could impact your ad spend and targeting strategies.

???? AI in Marketing: The Great Energy Debate
We tackle the controversial Goldman Sachs report on AI's energy consumption. Is the ROI worth the environmental cost? We discuss the implications for marketers and businesses.

???? Snapchat Ads: The Untapped Goldmine
Could Snapchat be the next big thing in social media advertising? We break down why this platform might offer better ROI than Meta and TikTok for certain demographics.

???? Agency Toolkit: Software Essentials
From SEO tools to project management systems, we reveal the software stack that powers successful marketing agencies in 2024.

????️ Web Development Platforms Face-Off
WordPress vs Webflow vs One Page: We compare the pros and cons of popular web development platforms and share our top picks for different business needs.

???? E-commerce Solutions: Why Shopify Reigns Supreme
Discover why we believe Shopify is the uncontested champion for small to medium-sized e-commerce businesses.

⏱️ '7 Minutes in Heaven': Pin Maxx Website Review
In our signature rapid-fire website critique segment, we analyze Pin Maxx's e-commerce site, offering quick tips and insights for improvement.

???? Bonus: The Power of Niching Down
Learn why specializing your agency services could be the key to unlocking exponential growth.

Timestamps:
00:00 Welcome to Hold My Beard Marketing
01:28 Google's Query Matching Update
02:37 Broad Match Default in Google Ads
05:08 Innovative Marketing Products
07:25 Google's Policy Reversal on Opioid Ads
09:29 The AI Energy Debate
17:39 Snapchat Ads: A Hidden Gem?
28:14 Targeting and Creative Strategies
28:50 Software and Tools for Agencies
32:00 SEO and Web Development Tools
35:20 Web Development Platforms
37:41 E-commerce Platforms
44:05 Website Review: Pin Maxx
51:59 Conclusion and Contact Information

Whether you're a seasoned marketing pro or just starting your digital journey, this episode is packed with valuable insights to help you stay ahead of the curve.

Don't forget to like, subscribe, and hit the notification bell to stay updated on the latest marketing trends and strategies.

Have a website you want us to review in our '7 Minutes in Heaven' segment? Drop the link in the comments below!

Connect with us:
Jake 'The Wizard': @thewizardmarketing
Mitch Barham: @beardpreneur or thebarheadmarketing.com

Join our marketing mastermind: teachme4m.com

Tune in, hold onto your beard, and let's dive into the wild world of marketing together!