SME #OnPoint | Young entrepreneur Phumzile Mthembu

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* On SME OnPoint, we feature a trailblazing young entrepreneur. The founder of Pure Baby B Care products reminds us of the saying that "necessity is the mother of invention" and how a crisis drives innovation. After she could not find help for her baby's skin condition anywhere in the public health system, Phumzile Mthembu took the matter into her own hands. Her story is edited by Portia Mogane.

* Tough economic conditions have been a wake-up call for many - from job losses, increasing inflation, rising fuel and food prices - all which have encouraged people to be more resourceful.
According to the Global Entrepreneurship Monitor many established and budding entrepreneurs identified new opportunities during the pandemic and South Africa is no different.
Now, Entrepreneurship and 'solopreneurs' are on the rise, as many venture out on their own to provide services and products on short term contracts to create multiple streams of income.
Setlogane Manchidi

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