SM LinkedIn 201 for Biz - WWES 2020 Oct 28th

About this Event

Women Wednesdays Entrepreneur Series — it's not just for women...this NEW series is open to ALL entrepreneurs in the Kansas City metro area interested in attending. No matter what stage your business is in — whether a start up or an existing small business — WBC can help! Kansas City Area Businesses Grow Here. REGISTER TODAY at http://kansascitywbc.eventbrite.com/.

LinkedIn 201 for Business
DATE: Wednesday, October 28, 2020
TIME: 1 to 2:30PM

Why LinkedIn is important for your business Fast Facts Highlights & Trends of the 4 biggest Social Media platforms for business. The difference between a personal and business page. What to post on each. Deep dive into how to use LinkedIn for your business. Tips for building your LinkedIn Social Media Calendar, Tools for your LinkedIn Social Media Calendar.

WEBINAR OVERVIEW
This series of Social Media classes designed for business owners, specifically addresses the concerns of a post-Covid-19 business world, detailing strategies, tactics, and best practices.

In order to have the best ROI for future social media/marketing efforts, business owners must have a deep understanding of each channel, optimize each channel for its optimum potential, and create a social media plan that links back to your business goals.

When you have the most up-to-data information about social media and know how to use it, you can offer great content and communications to your target demographic that will drive website traffic and conversions and reach your business goals.

With the added challenge of working through a pandemic, business owners must understand the business case for social media and learn how use it effectively.

Content is designed to teach attendees:
- The business case for social media
- The most up-to-date information on each platform, including target demographics
- The current impact of Covid-19 on each platform
- Social media terms
- Establishing metrics and measure against your KPIs
- Creating on each platform
- Information on developing consistent messaging across platforms
- Creating a social media plan
- Understanding differences in B2B and B2C use of each platform
- Current examples of organizations/accounts who are utilizing social media today in a smart way

This webinar series works as a group of webinars that will build upon one another, or each webinar can be taken individually. The 201 webinars are designed for interactive discussion as well as some Q&A at the end.

PRESENTER BIOS
Aviva Ajmera, CEO and Co-Founder of SoLVE KC

After almost 25 years of leading strategy creation and implementation, new product development, brand management, consumer marketing and organization re-design, there’s no marketing problem Aviva hasn’t SoLVEd.
Aviva founded her Kansas City based consulting firm, SoLVE KC, with the mission to help Kansas City Businesses grow. Offering a unique, hands-on approach to business consulting, SoLVE’s clients are both B2B and B2C, and range from $600M national corporations to $500M regional companies, and also include local small business owners and start-ups. Aviva supports clients across numerous industries including Consumer Product Goods, Construction, Wedding, Publishing, Wealth Management, Higher Education, and non-profit organizations.

With a passion to support, mentor, and teach small businesses and entrepreneurs, Aviva and SoLVe KC have partnered with many key organizations around Kansas City. A highly regarded speaker and presenter, Aviva has taught SoLVE IT! Classes at The Central Exchange, Arvest Bank, Microsoft, Johnson County Community College, Score Mentors, the Helzberg Executive MBA program at Rockhurst University, and the Women’s Business Center. LEARN MORE (https://solvekc.com/meet-the-team/aviva-ajmera/).

AND

Christina Hager is the President and Founder of Ovations Digital, a social media & digital marketing consultancy, as well as a member of the 2019 Forbes Communication Council, and a published writer for Forbes.com. Her insights and ideas regarding social media marketing have appeared in Inc.com, People Maven Magazine, National Jewelry, Capterra Magazine, and numerous podcasts, and she is a highly sought after executive speaker on social media and digital tactics and strategy.

With a long-standing reputation as a master communicator due to her career as a professional opera singer, Ms. Christina Hager has leveraged her innate gift for messaging and storytelling into becoming an adroit digital marketing strategist, helping companies enhance their market position through digital and social media communication. She holds consultant positions with numerous businesses and individual projects in the B2B and B2C industries, including health and wellness, executive and change advisory, beauty, skincare, business consulting and career services, e-commerce, luxury goods, not-for-profits, and the performing arts. LEARN MORE (https://ovationsdigital.com/about/).