Simple steps to master eCommerce personalization

Not sure where to begin with your personalisation strategy? Vicky Beech (Fresh Relevance) and Kleon West (Endless Gain) will introduce you to a hands-on framework that will help you engage shoppers across the customer lifecycle while hitting your individual KPIs and business goals.

Whether you want to launch your very first personalisation campaign or expand on what you are already doing, to truly resonate with customers, you must understand their diverse preferences, attitudes, shopping occasions and needs.

In this workshop, we'll demonstrate how to use these insights to craft a seamless experience for each individual across multiple channels.

What's on the agenda?
- How to create a solid foundation for your personalization strategy
- Tactics for beginner, intermediate and advanced personalization
- Be inspired by best-in-class digital marketing campaigns from leading brands
- Website personalization tactics: personalized content, product recommendations, pop-ups, website navigation, pricing based on behavioral, transactional and contextual data
- Email personalization tactics: data capture, triggered emails, dynamic content and social proof

#eCommercePersonalization #Personalization #EndlessGain

▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

00:00 - Intro
01:16 - How we work together: Fresh Relevance & Endless Gain
03:34 - What is personalization?
05:16 - Basic tactics
09:28 - Intermediate tactics
15:47 - Advanced tactics
22:47 - Building personalised experiences for eCommerce success
25:38 - Examples of personalised experiences
35:56 - Q&A

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▬ About Fresh Relevance ▬▬▬▬▬▬▬▬▬▬▬▬

#freshrelevance helps marketing, CRM, eCommerce and merchandising teams deliver personalized customer experiences across web, email and app with an extensive set of solutions, integrations and intuitive UI. Our versatile personalization and decision engine integrates with your stack and can be used across teams. We enable you to design and execute highly effective personalization campaigns from start to finish - no technical expertize needed. Functionality includes cross-channel experiences, product recommendations, triggered emails, behavioral targeting, social proof, testing and optimization and much more.

Website: https://www.freshrelevance.com/solutions

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