SHOPLINE Masterclass Highlights #3: E-commerce Strategies To Diversify Your Advertising Channels

Today, marketers are fighting for eyeballs in an increasingly crowded and competitive retail landscape. With a decline in organic reach and changes to Facebook ad targeting, it will only get harder for online businesses to gain awareness and drive sales.

In this webinar, Aaron Tran, Growth Marketing Manager at SHOPLINE, Timothy Zhang, Head of Content at SHOPLINE, and Gary Lim, Global E-Commerce Mentor, have teamed up to show you how to diversify your advertising channels and get the most out of your ad budget. Some questions that they will answer include:

• Are Facebook Ads still profitable after iOS 14 update?
• How can brands keep Facebook Ads profitable?
• Google Shopping: The perfect alternative
How can e-commerce platforms & tools help you scale and grow

0:00 Introduction
0:26 Agenda
0:56 What happened after iOS 14 update?
1:32 Never count Facebook Ads out
2:08 Elements of Facebook Ads
2:39 How to maintain good performance for lookalike audience
3:54 Google Ads' consistency
4:57 Google Shopping demo
6:06 Landing page experience
6:39 AIDAR model (e-Commerce Journey)
7:46 SHOPLINE App Store
10:54 Don't put all eggs into one basket

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- Gary Lim’s YouTube channel:
https://www.youtube.com/channel/UCOhK...

- Bigspy: https://bigspy.com/?utm_source=shopline
BigSpy is an ad spying tool where you will find a database filled with more than 850,000,000 ads from 40+ countries. BigSpy is a platform where you can find a vast database of ads from different networks like Facebook, Instagram, Admob, YouTube, TikTok, Twitter, Pinterest, and Yahoo. Currently, they have covered more than 46 countries and 76+ languages, so you can find a vast amount of data.

- Adtargetingio: https://adtargeting.io/?utm_souce=sho...
AdTargeting is a Facebook interest targeting tool that reveals massive niches and associated interests to target your audience for your ad campaigns. You can target very specific audiences that you've never seen before and your competitors aren't aware of.

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Sharing is caring. We're the community of Singaporean E-commerce owners, together, learn & share experience/tips to e-commerce success. Hosted by: shopline.sg

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SHOPLINE ACADEMY | SHOPLINE Singapore
SHOPLINE ACADEMY provides the latest e-commerce knowledge and actionable marketing tips every week. Grow your online business with us today!

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SHOPLINE is a Leading omnichannel solution in Asia that supports businesses of all sizes to go online and go global.

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BigSpy - #1 Free Adspy Tool
BigSpy is the best adspy tool & largest Ad database with total ~1 billion data and 1 million updates, covering Facebook, Google, Youtube, Tiktok,