SHOPLINE Masterclass #3: E-commerce Strategies To Diversify Your Advertising Channels

Today, marketers are fighting for eyeballs in an increasingly crowded and competitive retail landscape. With a decline in organic reach and changes to Facebook ad targeting, it will only get harder for online businesses to gain awareness and drive sales.

In this webinar, Aaron Tran, Growth Marketing Manager at SHOPLINE, Timothy Zhang, Head of Content at SHOPLINE, and Gary Lim, Global E-Commerce Mentor, have teamed up to show you how to diversify your advertising channels and get the most out of your ad budget. Some questions that they will answer include:

• Are Facebook Ads still profitable after iOS 14 update?
• How can brands keep Facebook Ads profitable?
• Google Shopping: The perfect alternative
• How can e-commerce platforms & tools help you scale and grow
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- Join Us on Telegram: https://t.me/+c_r7Lbc7GzRmYzQ1

- Check out SHOPLINE’s latest news: https://academy.shopline.sg/blog/
- Grow your business together with SHOPLINE! Start your free-trial now: https://shopline.sg/

- Gary Lim’s YouTube channel:
https://www.youtube.com/channel/UCOhK59nCB6kZ-KdMLynmZAA

- Bigspy: https://bit.ly/BigSpy-SHOPLINE
BigSpy is an ad spying tool where you will find a database filled with more than 850,000,000 ads from 40+ countries. BigSpy is a platform where you can find a vast database of ads from different networks like Facebook, Instagram, Admob, YouTube, TikTok, Twitter, Pinterest, and Yahoo. Currently, they have covered more than 46 countries and 76+ languages, so you can find a vast amount of data.

- Adtargetingio: https://bit.ly/adtargeting-SHOPLINE
AdTargeting is a Facebook interest targeting tool that reveals massive niches and associated interests to target your audience for your ad campaigns. You can target very specific audiences that you've never seen before and your competitors aren't aware of.