Shopify Launching Partnership with Google for YouTube Ecommerce Shopping

The Shopify Fulfillment Network is scaling, and adoption is surging. Shopify has increased its fulfillment volume by two-and-a-half times over Q1.

New Shopify stores jumped 71% in Q2 over the previous quarter. Shopify is spending over $1 billion over the next five years to allow merchants to integrate with the network.

This expansion will lead to about 40-50 warehouses dedicated to servicing ecommerce stores nestled between Amazon and Walmart. So how do shoppers find new products and make Shopify their next destination?

Influencers will fuel the growth on YouTube with the recent trial to allow for tagging of products in videos to convert into sales. YouTube is turning into a fully decentralized studio for brands to have their products featured, reviewed, and unboxed with call-to-actions to purchase embedded into the content.

Google has built a successful business running ads and is taking a stab at promoted content as a new potential revenue stream. Going back to the core of search and SEO, this is an advantage for Google to optimize its revenue if ad budgets are unexpectedly cut again by advertisers.

The new Google Shopping destination, which is heavily integrated with Shopify, is the mechanism to allow for the transactions to happen.

Subscribe for daily videos! (Always fresh!)

Subscribe to my YouTube channel for honest advertising & marketing, industry news, and ecommerce tutorials!

FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW!
Instagram: https://www.instagram.com/mikedzima/
Twitter: https://twitter.com/michaelzima
LinkedIn: https://www.linkedin.com/in/mikezima/

#shopify #google #youtube