SEO vs PPC Key Differences and Why They Matter

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This article from the website of Now Technology Systems, an Australian web design company, explains the differences between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. The author outlines the advantages and disadvantages of each strategy, emphasizing the importance of considering long-term vs. short-term goals and the specific needs of small businesses in Australia. The article concludes by encouraging businesses to leverage both SEO and PPC for optimal online success.

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https://www.nowtechnologysystems.com.au/seo-vs-ppc-key-differences-and-why-they-matter/

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