SEO is Changing: Are You Ready for AI Search? (Webinar)

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Exposure Ninja's CEO, Charlie Marchant, was a key expert in a recent @semrush webinar entitled "The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts". Semrush has kindly allowed us to reshare this webinar with you on-demand.

You can watch the original recording and get access to many great Semrush talks on BrightTalk: https://www.brighttalk.com/webcast/19704/631265

Get Semrush and Statista's "Online Search After ChatGPT: The Impact of Generative AI" report via this link: https://www.semrush.com/blog/ai-search-report/

Here's what most marketers miss about getting visibility in AI search: everything you thought you knew about SEO needs recalibrating. After months of testing across multiple industries and analysing thousands of search results, we've uncovered something fascinating.

While traditional SEO metrics like backlinks and keywords still matter, they're just the foundation. The real game-changer? Brand sentiment. Our data shows that AI tools aren't just counting mentions—they're analysing how people talk about your business across Reddit, forums, review sites, and social channels.

This represents the biggest shift in search since Google introduced PageRank. We're seeing businesses rank well in traditional search but struggle in AI results simply because their brand positioning doesn't match their desired market perception.

Here's what actually moves the needle in AI search:

- Community discussions about your brand
- Third-party sentiment analysis
- Review authenticity patterns
- Social proof signals
- Content structure clarity

The businesses winning in this new landscape aren't just optimising websites—they're building comprehensive digital footprints that AI can't ignore. And with personalisation on the horizon, building genuine authority in your niche isn't just important—it's essential for survival.

Want to see how your website currently performs in AI search?

Request your free website review at https://exposureninja.com/review

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Who We Are
Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.

The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.

Exposure Ninja is a proud Certified B Corporation.