Selling Fragrance Online: Headless Commerce, Live Shopping & Subscriptions with The Fragrance Store

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EPISODE SUMMARY:
What we cover:
1. What does the tech stack look like for a leading fragrance brand?
2. Running live shopping events
3. Delivery & product subscription models
and much more...

The COVID-19 pandemic saw an enormous uptick in ecommerce sales, with Beauty a sector that benefitted. It's an interesting sector, with lots of innovation in terms of how products are being presented to end shoppers via ambitious and forward-thinking brands. From the success of influencer-led live shopping on Singles Day in China, to brands like Sephora embracing AR, technology is an important enabler for ecommerce in the beauty sector.

In this episode we focus on fragrance ecommerce, interviewing Julian Holt, COO at The Fragrance Shop, and Vikram Saxena, Founder & CEO at their ecommerce platform partner Better Commerce. Julian & Vikram talk us through the tech stack for the UK's leading independent fragrance brand, the art of running live shopping events, turning delivery subscription into a service, offering BNPL in the checkout and much much more.

Tune in to learn more about what makes The Fragrance Shop so successful at selling online.

Any questions, please let us know via Twitter or using the form on our website https://replatform.fm