Secret to Swiggy's Success | Business Case Study | #mangeshshinde #shorts

How have washing machines and Data analysis changed Swiggy?

In 2016, Swiggy needed help to expand due to fierce competition from Foodpanda and Zomato. But then they made a brilliant move by analyzing data from cities with high washing machine sales!

Swiggy observed that homes with washing machines were more likely to order food online to reduce household chores. This insight helped them grow from 30 cities to 500 cities in no time, and today, Swiggy holds a 45% market share in the online food delivery industry!

(Swiggy Market Share, Swiggy Discount, Zomato Vs Swiggy, Online Shopping, Online Shopping Discount)

#Swiggy #BusinessGrowth #OnlineFoodDelivery #OnlineShopping #FoodTech #DataAnalytics #Swiggy #IndianFoodIndustry #WashingMachine #ZomatoVsSwiggy

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