Seasonal Seminar Series: Attribution for E-Commerce Campaigns

As e-commerce and digital marketing evolves — and as changes in consumer expectactions force performance marketers to evolve with it — what are the latest innovations helping those marketers understand sales attribution from their campaigns? Privacy concerns, Google’s (continually delayed) removal of cookies from the data batch, and Apple’s iOS changes have all made the marketer’s job even harder. Hear from experts who know what’s happening now and have a vision for how e-commerce will work in the coming months and years.

Speakers include: Alex Nazarevich, LeadsRx; Brian Rolph, Spectrum Brands; and Gregory Silvano, Buyist (moderator).

The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners.

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