Scoped: User Acquisition in Cloud Gaming (audio)

a16z General Partner Andrew Chen, Small Giant Games CEO Timo Soininen, and Mainframe Industries CEO Thor Gunnarsson joined us for a virtual deep dive on user acquisition hosted by Maki.vc and Play Ventures. Relive the learnings in podcast format – hit "Show more" for agenda.

Cloud-native games are anticipated to transform the games industry – and thanks to increased bandwidth and 5G networks, playing your favorite video game on PC and seamlessly switching to mobile or console could be the norm sooner than you think. Drop-in on a friend’s game or simply pick up where you left off – with no download, installation, or load times needed. This new era holds exciting opportunities for player acquisition and retention: how will instant access from the browser and spectator participation transform acquisition and retention? How will the role of streamers evolve? What are some of the best practices from mobile game advertising, and how can they be translated into the cloud? What will this mean for building UA teams in gaming? Thanks to the recording of this session you don’t wrap your head around these alone.

Part 1 - Starting at 4:50 - Player acquisition & retention in the era of cloud gaming – Andrew Chen, General Partner at a16z, Thor Gunnarsson, Co-founder of Mainframe Industries, & Anton Backman, Venture Partner at Play Ventures.

Part 2 - Starting at 37:29 - Can the best UA practices in mobile gaming be applied to cloud gaming? – Timo Soininen, CEO at Small Giant Games & Pauliina Martikainen, Investment Director at Maki.vc

Q&A with Thor & Timo - Starting at 58:54

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https://a16z.com/
https://www.smallgiantgames.com/
https://themainframe.com/
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