Scholarship Guide at RI Career and Scholarships e-Fair 2022

Navigating in a world of O2O.

We live in a dual world, where physical brick and mortar (or offline) places and the digital virtual (or online) spaces are inseparably inter-linked.Crypto’s, NFTs and the Metaverse add and tighten the links.
In real estate businesses, cloud-based tools enable Hospitality marketing managers to analyse customer engagements on both their websites and in the guest rooms.Web and mobile-enabled platforms help Retail or Commercial property managers monitor utilities consumption. Fashion and beauty brands know they must operate stores in both worlds, with presence in many virtual marketplaces just as they have stores in more than one mall.

This connectivity is not being driven only by Offline business going Online. Online businesses are also going Offline for better results.

Digitally-driven businesses such as e-commerce stores or marketplaces recognise that physical “touch & feel” experiences affect their e-store sales. The world’s leading technology brands also take great care with their office spaces and talent programmes. Brands, businesses or professionals cannot succeed without understanding the O2O connectivity of their customers and business, and developing the ability to tap O2O to achieve Omni-presence.

Some guides to navigating O2O:
1.     Mapping your Customer Journey-
2.     Platforms, Processes, People-
3.     DLIA in with Data-
4.     One Voice Off & On

About the Speaker:
David Phey started as a copywriter, winning awards in New York, London, Hong Kong and Singapore for print, radio and TV ads for Carrier and Cold Storage, Durex and Kotex, Guinness and Red Cross. He learnt his trade at American, English, French, South-East Asian and Japanese multi-national agencies. Campaigns he worked on include developing the Koufu and Catalist brands, re-branding SGX, Singapore Polytechnic and Pantai Hospitals, Ballantines Whiskey’s entry to China, Aimer lingerie's entry to Singapore (met Gong Li) and Marie France Bodyline across SG, MY, ID, PH, VN, HK and Dubai (fell for Christy Chung). He served on the Association of Accredited Advertising Agencies (4As) Executive Committee, and as a panel judge for Singapore Media Awards in 2010 and 2011.  Today, David looks after investor relations, corporate communications, branding and digital marketing at Centurion Corporation Ltd.