Scale your Ecommerce Business: Tips to Grow Beyond Amazon | The Ecom Edge

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Afraid that you won’t make enough return on the thousands of dollars you spent on moving to a website? Or maybe you’re just thinking about doing it — let me stop you right there. If you’re an Amazon seller looking to grow and build your online brand — this one is for you.

In this episode, Digital Marketer, Influencer, CEO, and Founder of BlueTuskr Andrew Maff joins Diane Burley, to discuss all things customer acquisition and retention when it comes to growing your e-commerce business.

Maff talks about the steps to scaling your product beyond online marketplaces like Amazon, the do’s and don’ts to keep in mind, and his client's own experiences when growing their e-commerce business.

Andrew Maff is the CEO and founder of BlueTuskr, a full-service marketing company that specializes in the growth of e-commerce sellers. He is also the host of the e-commerce podcast The Ecom Show. With over 15 years of experience, Maff shares best practices, like personalization or discounting, when it comes to customer acquisition and retention.

You can find Andrew Maff from Bluetuskr here:
https://www.bluetuskr.com/
https://twitter.com/AndrewMaff
https://www.linkedin.com/in/andrewmaff/

The Ecom Edge Podcast
Hosted by: Diane Burley

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0:00 Introduction

2:36 What are the first steps for e-commerce sellers trying to move off marketplace spaces and create an independent brand?

4:35 Which method leads to the highest audience conversion rate when trying to move off marketplace spaces, like Amazon?

5:35 How do marketplaces like Amazon act as social proof for beginner online brands?

7:30 What’s the value for retailers when beginning to sell on Amazon?

9:01 Which data sets actually matter when expanding and diversifying business further?

11:40 Which should sellers pay the most attention to between Conversion rate, Average Order Value, and Lifetime Value?

13:03 Does personalization matter on any scale of online selling?

15:55 What is the strategy for discounting today without losing out on profit?

18:15 Are sellers targeting the wrong customers for their products?

19:50 What are the shifts in purchasing habits after the pandemic?

25:39 What should marketers know about entrepreneurship in order to make a more significant impact?

28:05 What is vital for a seller to know when targeting a new audience segment?

30:06 What are best practices when building materials for one product with varied audiences?

#Ecommerce #BlueTuskr #DigitalMarketing