Scale Facebook Ads Successfully (2022 Update)

In this video, I'll be showing you how we scale Facebook ads in 2022 successfully, even since the IOS update.



Since the release of IOS 14.5, we Facebook advertisers have been ducking and dodging to make sure their ads are still successful. In this video, you'll learn how to use both horizontal and vertical scaling for ABO and CBO campaigns.


To start, it's very important to start your scaling process by setting your KPIs. This will help you to measure the success of your campaigns and make sure that you're getting the most out of your investment. With these goals in mind, you'll be able to scale your ads in a way that's most beneficial to the profitability of your business.


I'll explain horizontal Facebook Ads scaling, which is when we segment out and target our audiences within the campaign, in order to have more control of your scaling. It also helps you better understand which audiences are the winners.


Lastly, we're going to break down your Facebook Ads structure in order to scale effectively and prevent the algorithm from having your campaign crash.


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