SANCIA | 'St. Tropez' - A/W '23 Collection | E-Commerce Hype Reel | Video 3

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JJW STUDIO crafted over 40 high-quality e-commerce video assets for fashion brand SANCIA to utilise across their website, social channels and wholesale platforms for their latest autumn/winter collection, “Saint Tropez.” Crafting video content for your e-commerce assets increases engagement, attains impactful product demonstrations, and provides a more substantial customer experience to accelerate sales.

SANCIA is the love child of traditional artisan craftsmanship and contemporary aesthetics. Inspired by world travels, a love for adventure and the carefree beauty of Australia. SANCIA was born on the road, somewhere between the hot roads of Mexico and the Indian Ocean.

Creating high-quality videos can be time-consuming for a fashion brand, from planning and storyboarding to film and editing. Some fashion brands may not have the capacity or resources to devote to video production, especially since the campaign and e-commerce photography is a priority due to the many avenues they are required to fulfil, such as lookbooks, in-store point of sale, billboards, magazines, and online displays.

However, partnering with a content production company like JJW STUDIO, SANCIA (and many fashion brands we’ve partnered with) streamlined the collection shoot day by shooting stills and motion congruently. To capture the e-commerce video content, we set up a motion area right next to where the stills were taking place. To maintain the visual identity across the video content, we duplicated touchpoints of the photography setup. With our extensive experience crafting video content for fashion brands, SANCIA could focus on photography during shoot day while the team at JJW STUDIO steered the video production efforts to success.

Upon final delivery of all e-commerce video content, we provided SANCIA with over 40 high-quality videos they could deploy across all digital facets of the brand to reach and inform their customers. We also crafted a handful of mood and bag videos with the same approach, all on the one shoot day – more to come soon!

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As a content production company, JJW STUDIO has been catapulting luxury brands to fascination & fandom since 2011. 

We're avid believers that luxury brands need stunning visuals and compelling structure to arrest attention. This belief is catapulted through powerful storytelling, cinematic visuals and experts at the helm leading you to success.

Our clients include BMW, sass & bide, Roxy Jacenko, Schwarzkopf Professional, P&O Cruises, Mermade Hair & more! 

We're based in Sydney and work with leading brands globally.

What are the biggest challenges facing your B2C content production efforts? Discover how JJW STUDIO can lead you to success via info@jjwstudio.co!