Governance now Roundtable on Current Advertising Trends
It is time for digital media to convert impressions to GRP’s (gross rating points) to get measurement numbers. An advertiser is entitled to know the content where their ad is placed.
Discussions were held at Governance Now Roundtable on Current Trends in Advertising with advertising industry titans Shashi Sinha, CEO, IPG Mediabrands India, Vikram Sakhuja, Group CEO, Madison Media & OOH and Avinash Pandey, CEO, ABP Network. The session was moderated by Governance Now, MD, Kailashnath Adhikari.
It is time for digital media to convert impressions to GRP’s (gross rating points) to get measurement numbers. An advertiser is entitled to know the content where their ad is placed.
Discussions were held at Governance Now Roundtable on Current Trends in Advertising with advertising industry titans Shashi Sinha, CEO, IPG Mediabrands India, Vikram Sakhuja, Group CEO, Madison Media & OOH and Avinash Pandey, CEO, ABP Network. The session was moderated by Governance Now, MD, Kailashnath Adhikari.
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