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Unless you’re Rip Van Winkle or the North Pond Hermit, we’re willing to bet you’ve heard the word “Roblox” floating around in the past few years. With over 52 million daily active users, the social gaming platform has taken the internet by storm, leaving us intrigued. But what is Roblox, exactly?

A key thing to know about Roblox up-front? The kids love it. According to a recent earnings presentation, over half of Roblox users are under the age of 13.

But even if you’re not among the platform’s core demographic, you should understand what Roblox is and why it’s such a big deal for kids, grown-ups, and brands alike.

We’ve got answers to all your Roblox-related questions, even the ones you’ve been too afraid to ask the teenager in your life.

Table of Contents
What is Roblox?
How to make a Roblox game
How brands are using Roblox
Is Roblox safe for kids?
Roblox: the TL;DR
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What is Roblox?

Roblox is an app that allows users to play a wide variety of games, create games, and chat with others online. It combines gaming, social media, and social commerce. Billing itself as the “ultimate virtual universe,” Roblox experiences are places where users can socialize, build their own spaces, and even earn and spend virtual money.

Games on Roblox are officially called “experiences” which fall into a variety of genres. Users can dabble in games tagged as roleplay, adventure, fighting, obby (obstacle courses), tycoon, simulator, and more.

Many of the most popular games on the app, including Adopt Me! And Brookhaven RP, fall into the roleplay category. These are less games and more virtual hangouts. Millennials, think of them like Gen Z’s version of Club Penguin. Other categories focus more on agility, strategy, or skill.

Though the platform itself is free, users can make purchases within each experience. A portion of the sales (about 28 cents per dollar spent) goes back to the game’s creator. That means brands and makers of all ages can earn money if the games they build become popular. It really takes user-generated content to a whole new level.

Need proof? Jailbreak, one of the platform’s most popular games, was built by teenager Alex Balfanz, who paid for his college degree entirely with his Roblox earnings. Serial game developer Alex Hicks earned over $1 million per year creating games for the platform, all before his 25th birthday.

Still not sure what Roblox actually does? If you don’t have a preteen around to guide you, we’d recommend giving it a try yourself. To get started, first create an account and then download the app on your phone or computer. Once you’re in, you’ll have access to millions of user-generated games.

If you want to make your own games, you’ll have to download Roblox Studio, the “immersive creative engine” that allows users to create their own games.

When was Roblox Made?

Roblox officially launched in September of 2006. It may come as a surprise to many that Roblox is older than Snapchat, Discord, and even Instagram! That’s because the platform took much longer to gain steam.

Is Roblox free?

Yes, Roblox is free to download and most games on the platform are free to play. However, users can make purchases within games to buy upgrades, boosts, clothing, accessories, skins, and more.

In-game purchases are made with the platform’s virtual currency, Robux. These can be purchased with real money, won, or earned during gameplay. Users can also trade and sell items to other users in some games.

Who is the creator of Roblox?

Roblox was created by David Baszucki and Erik Cassel, two engineers who began working on the prototype for the platform in 2004. Cassel served as administrator and vice president of engineering until he died from cancer in 2013. Baszucki is now CEO.