Revolutionizing Ecommerce and the Flooring Industry with Marc Bacher - Honest Ecommerce Ep. 145

Marc Bacher is a hardwood floor industry veteran who founded Stuga to make purchasing high quality, thoughtfully designed Swedish floors a simple and modern process.

Early in his career, Marc realized the impact interiors have on health, wellness, and how design can improve people’s lives and has since made it his mission in life to help people create homes that not only look good, but feel good. Follow Stuga!

In This Conversation We Discuss:
[00:00] Intro
[00:58] Why Marc chose flooring
[03:46] How to fight against an incumbent
[05:15] initial challenges of launching a DTC brand
[07:05] Building trust and acquiring new customers
[08:35] Are Stuga using influencers?
[09:27] What Marc would say to his past self
[10:51] Million ways to do a business
[11:14] What is the purpose of your business
[12:55] Marc’s biggest business learnings
[14:38] Don’t have to be pristine to launch
[15:39] Making faster decisions
[16:21] You’ll never know unless you try
[17:20] Sponsor: Electric Eye https://electriceye.io/
[17:41] Sponsor: Mesa https://apps.shopify.com/mesa
[18:25] Sponsor: Rewind http://rewind.io/honest
[19:52] Sponsor: Gorgias https://gorgias.grsm.io/honest
[20:24] Sponsor: Klaviyo http://klaviyo.com/honest
[21:11] Stuga’s approach to customers
[22:08] The typical flooring customer journey
[24:05] Improving the customer’s unboxing
[24:59] Automating the customer experience
[26:39] You can’t just start a flooring business
[27:15] Financing to increase conversion
[28:02] Capitalize on what you’re good at
[29:20] Being passionate about your business
[29:42] Where to find Marc and Stuga

Resources:
Scandinavian hardwood floors made easy https://stugastudio.com/
Connect with Marc https://www.linkedin.com/in/marc-bacher-1563215
Scale your business with https://electriceye.io/
Download Mesa at the Shopify App Store https://apps.shopify.com/mesa
Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honest
Level up your customer support https://gorgias.grsm.io/honest
Get started with a free account at http://klaviyo.com/honest

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