Revolutionizing E-Commerce: Zepto's Karishma K & Koushik K on Quick Commerce & Customer Engagement!

Dive into the exciting world of quick commerce and customer engagement with Zepto's Karishma K, Associate Director of CRM, Retention & Loyalty, and Koushik Kottamasu, Engineering Manager.
In this exclusive conversation with Subharun Mukherjee, VP Product Marketing, CleverTap, discover how Zepto leverages CleverTap’s automation for a real-time demand-shaping model. Delve deeper to explore how customer engagement and personalization go beyond simply messaging and move closer to automating business processes.

About us:
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clev...
Instagram: https://www.instagram.com/clevertapof...
Twitter: https://twitter.com/CleverTap