Renewals Discount Best Practices for WordPress Plugins and Themes

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Subscription renewals play a large part in the long-term revenue of a WordPress plugin or theme business. To maintain low churn rates and keep those renewals coming in, it’s vital for developers to focus on creating sustainable relationships with customers that will make them want to keep renewing their subscription over time, and one of the best ways to ensure customers keep renewing is by offering a renewal discount. But how certain are you that a renewal discount will do the trick? And won’t it cut into your recurring revenue if you’re giving discounts into the future? We asked the experts with years of experience in the WordPress space their viewpoints about whether renewal discounts are worth your time - so pay attention - this might help you increase your revenue and keep your customers happy.

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