Reimagining Discovery: Live Selling is the Next Frontier in E-Commerce

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In response to the panic buying of March 2020, retailers began to rethink what they put on their shelves. They prioritized the essentials and larger, established brands over smaller, emerging ones. In a pandemic era grocery shopping environment, demos and other tried and true in store marketing techniques no longer work, which has further hurt emerging brands. Today, brands are being forced to rethink how they find and attract customers. This conversation will explore the new approaches retailers and emerging brands are taking for customer acquisition and discovery.

Food+Tech Connect and S2G Ventures are hosting a 4-part interactive conversation series exploring how we might reimagine retail. In this conversation, Walter Robb, former co-CEO of Whole Market, Audre Kapacinskas, VP at S2G Ventures, and Danielle Gould, founder of Food+Tech Connect, discuss how retailers might leverage cutting edge technologies and stakeholder-focused business models to build a 21st century food system.

Learn more about the Reimagining Food Retail Conversation Series: https://bit.ly/reimagineretailseries