Record-Breaking Sales Without Black Friday?! Building a Candle Business From Scratch | Vlog 4

In this Vlog, we discuss some big achievements in our handmade e-commerce candle business this month!

➡️ Record-breaking sales month! What did we do?
➡️ Why we didn't do Black Friday/Cyber Monday sales (almost unheard of in e-commerce)
➡️ Price Increases - we were nervous!
➡️ Focusing on cashflow - we had a big victory this month
➡️ Tiny ad budget for November
➡️ Making data-driven decisions
➡️ Trying to get 6 months ahead in Product Development
➡️ Pursuing a Focus Group product to mitigate risk and better plan production

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