Millennials and Gen Z together have over $1 trillion in direct spending power. How can retailers unlock this massive potential? We call these users the Snapchat Generation, and they are discovering products and shopping in brand new ways. In this session, we'll share our insights into our Community's shopping behaviors, and explore how you can engage them in new ways to drive sales, leveraging vertical video and augmented reality ad formats.
Speaker: Aissatou Diallo, Snap Inc., Retail Lead
Speaker: Aissatou Diallo, Snap Inc., Retail Lead
- Catégories
- E commerce Divers
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