Reaching & Engaging Your Audience or Your Customers using Technology while Keeping Social Distancing

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Presentation by Shaosong Ou, Sr. Lecturer in Information Systems

Modern-day information technologies such as the Internet and smartphones have enabled small businesses to expand their reach to a global scale. As the current COVID-19 pandemic keeps a large portion of the society at home and more dependent on their technologies, using them to reach and engage your customers is particularly important. This workshop explores various technology-based channels via which small businesses can personalize the relationship with their customers without meeting them face-to-face.

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Covid-19 Recovery & Reconstruction workshops

As owners of small- and medium-sized businesses are adjusting to economic changes wrought by the Covid-19 pandemic, faculty from the University of Washington Foster School of Business are offering a series of workshops to help companies pivot to new opportunities and position themselves for sustainable growth over the next two years.

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E commerce Divers

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