Principles of psychology for better digital marketing

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The One Marketing Thing podcast features Abby Rufi who talks about the principles of human psychology to create more effective digital marketing. She discusses the shift towards e-commerce in the pandemic, the need to create a human experience without seeing people as much, and the changes in designing web pages and advertising products. Abby also talks about the importance of making websites intuitive, easy to use, and accessible, and avoiding obstacles that may prevent customers from making a purchase. Additionally, she emphasizes the need for videos and images in websites and mentions that people are starting to search on TikTok, where they can see simple recipes and learn things faster. Finally, she highlights the importance of showing real people in marketing materials to attract more customers.