Powering eCommerce Growth Using Affiliates | Design To Convert Podcast

In this episode, Sanjay sits down with Mustafa Saeed, the Co-Founder & Growth Chief of Paul Street, a unique partner marketing agency that focuses on helping brands power their affiliate programs. They delve deep into the often overlooked aspects of affiliate marketing that many DTC brands fail to consider.

Mustafa shares how Paul Street is fixing the broken affiliate marketing landscape by connecting eCommerce businesses with high-quality traffic sources, such as top earning affiliates, agencies, publications, influencers, podcasts, and newsletters. They steer clear of low-quality sources like coupon websites and cashback offers, which can be more harmful than beneficial for businesses. Despite being a relatively new agency, Paul Street has already garnered significant attention, signing on more than two dozen big-name clients and rapidly growing.

Sanjay and Mustafa also discuss Mustafa's background in eCommerce and his experiences at Square Dance and Clearco. They touch on the importance of experimentation in the affiliate marketing space and how it can lead to significant wins. They explore the challenges faced by eCommerce brands in attracting new affiliates, optimizing landing pages, and ensuring profitability. Mustafa emphasizes the need for brands to be successful internally before diving into affiliate marketing and highlights the power dynamics between brands and affiliates.

Join Sanjay and Mustafa as they dive into the world of affiliate marketing and provide valuable insights for brands looking to optimize their affiliate programs and drive conversions.