Post Purchase PRO Podcast - Episode 58 - With Special Guest Dana Oren VP of Product at 8fig

Post Purchase PRO Podcast - Episode 58 - With Special Guest Dana Oren VP of Product at 8fig


Check out 8fig here : https://www.8fig.co

If you have any questions or want to reach out to Dana email her dana@8fig.co


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This is the Post Purchase Pro podcast and today we have a very, very special guest.



Dana Oren from eight FIG, she is the VP of product and we're really excited to talk to her, but today I've swapped my co-host for from Shawn to Danny who is our Marketing Director here at Post Purchase Growth Pro. So Danny is going to be helping me out today, but Danna, let's kind of start with your background and your history. Kind of, how did you get into this e-commerce world, how did you get into a FIG, and let's dive into your story.



Yeah, thank you so much for having me, Seth and Danny, and, you know, not present here, but also Sean, thank you so much for the invitation. So, how did I get started? And how did I end up at a fake, a series of fortunate events, I would say.



My career started in actually marketing the and analytic world of CRM and life cycle marketing, which is pretty much just a fancy way of saying user obsession and measuring everything about user behavior in order to optimize experience, and interactions, and get users from Point A to Point B, Which, at the time, I I didn't realize. But now, I realize is very, very close to how product development and, you know, product road mapping works, which is just start with the user? What can you do to make their lives better and and that that should guide you, those challenges are the the precise way that you should be taking?



Did some, some, some of those roles in, among others, an e-commerce company, which, where I learned more about supply chain and about the board opportunities and also disadvantages that e-commerce in itself, holts as a business, became very, very fascinated.



And, met the founders of eight vague, heard the idea and said, I want to dedicate my time to building this because it's going to make a really, really big impact on seller's lives And it has that's amazing. So, Don. How long have you been with a big now?



I've been with a fake for a little under two years, and considering the fact that the company is a little over two years old, that is pretty impressive.