Post-Pandemic Marketing: How to Transition Sales and Marketing Efforts Towards a Digital Future

Presented by Kent Lewis, Anvil Media
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2020 has ushered in a new world, thanks to COVID-19. With consumers locked down in their homes for much of the year, shopping and buying habits have been dramatically (if not permanently) altered. More than ever, consumers are starting (and completing) their buying journey online, which poses challenges for the trailer industry. This session will provide a fundamental overview of digital marketing best practices, including search engine optimization (SEO), paid search and social media advertising and organic social media marketing. Anvil President and Founder, Kent Lewis, returns to NATDA to help attendees through a transformation from analog to digital marketing, including building a meaningful presence on search engines like Google and social media platforms like Facebook, Instagram and YouTube. This session will provide digital marketing industry statistics, best practice strategies and tactics, trends, budgeting and necessary resources you will need to maximize awareness and sales in the New Normal. Turn these uncertain times into certain revenue. *Originally aired during the 2020 NATDA Virtual Trailer Show*
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About Kent Lewis, Anvil Media
As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward.
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About NATDA Dealer Performance Week
Starting on Monday, March 8, 2021, trailer dealership professionals can tune into NATDA’s YouTube channel each day to find new videos from partners within the trailer industry.  Each day will cover a new topic starting with Monday’s kickoff event, which will feature a variety of companies discussing the state of the trailer industry after an interesting 2020. 

Presenting companies include Anvil Media, Bob Clements International, BlackPurl, Breakthrough Champion, Dealer Spike, DelaerPro Training, enhancedCareMD, Ignited Services, Kenect, Premium Supply and Trailer Central. To view the full schedule of events, please visit natda.org/dealer-education/dealerperformanceweek.