Podcast - Episode 48 - Jane Bayler - Entrepreneur, Investor, Author and Marketer.

After a 15 year career in media and entertainment, which involved developing and running multi-million advertising and events accounts for leading brands such as Europcar, British Airways, Coca-Cola and Saab, Jane joined a struggling London design agency as MD and shareholder.

Over the course of the following three years, she built the business up from insolvency into a globally acclaimed, multi award winning brand identity business specialising in television corporate identity.

Clients included ITV, Discovery Networks, global German news channel Deutsche Welle, RAI (Italy) and various other leading commercial as well state owned TV companies across Europe and the US.

As a result of this strategic focus, turnover escalated from £1-6M in a single year, which triggered a sale to US communications group Interpublic and enabled Jane to exit from the business with a payout that enabled her to focus on raising her 3 young children and starting a new business from home.

For several years, Jane ran a successful children's education business, which she combined with a significant residential development project on a listed building in Amersham, Bucks. She also began sourcing land for developers and introduced equity funds - both her own and other investors - into other development projects, building expertise in an area she is still active in today.

During this period Jane was diagnosed with serious breast cancer, and endured chemotherapy, radiotherapy and multiple operations which caused her to re-assess and re-evaluate many aspects of her life and work.

She founded her current business The Smart Connector after some painful personal challenges, including her husband having an affair and running away overnight, and a prolonged and loss making experience with some unethical business partners in property. This taught her that in business as well as life people must always come before profit, and this also inspired her best selling book 'The Smart Connector'.

Today Jane helps other entrepreneurs to scale their businesses fast, and attract their ideal clients. As an expert marketer who consults and advises in this area, she focuses on leadership marketing, through her flagship programme, Ideal Client Success: https://idealclientsuccess.com/masterclass

Basic format – 20 minutes to help you on your leadership journey

PLEASE ENJOY

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See you next week…..