Pinterest SEO: Your Brand's New Secret Weapon [with Crystal Waddell]

One of the most common pieces of marketing advice is to reach your audience where they are, and it makes sense. You wouldn't go to a molehill to find a dolphin.

But what tends to happen is that brands focus a lot on the popular (and most obvious) channels for content distribution, which leads to missed opportunities. Yes, you should be on the obvious social media channels but are there other platforms you can creatively leverage to expand your reach?

Crystal Waddell, founder of CW Media and the Simple and Smart SEO Show, explains the power of Pinterest in this podcast episode. Although Pinterest is primarily used by B2C, D2C, and e-commerce brands, there are also B2B marketing opportunities.

Here are three of the top insights I got from this fun conversation:

1. Pinterest content can still be found several years after being published
2. Matching your website keyword strategy with your Pinterest keyword strategy can increase your visibility on search engine results pages (SERPs)
3. B2B brands can couple Pinterest ads with their organic B2B strategy

Check out Crystal's Simple and Smart SEO Show.

https://www.simpleandsmartseo.com/

Learn more about how this former adaptive PE teacher became an SEO specialist and uses Pinterest to increase her online visibility.

00:00 - Start
01:05 - Who is Crystal Waddell?
08:48 - The Lifespan of Pinterest Content
11:09 - Pinterest Sprints
12:41 - Pinterest Keywords
14:15 - Keywords Outside of Pinterest
16:42 - B2B Marketing on Pinterest
20:14 - Article-Rich Pins
22:02 - Pinterest Best Practices
24:12 - Pinterest's Idea Pins & Pinterest TV
27:05 - Types of Pinterest Posts
30:16 - Pinterest Boards
32:02 - Building Meaningful Audience Connections
34:39 - Final Pinterest Tips
36:55 - Pinterest Analytics

Reach out to Crystal by visiting her website https://simpleandsmartseoagency.com/

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Learn more about me and what I do using the links below.

Website: https://www.cemwritingservices.com
Instagram: https://www.instagram.com/cemwritingservices
Facebook: https://www.facebook.com/cemwritingservices
Pinterest: https://www.pinterest.com/cemwritingservices
LinkedIn: www.linkedin.com/in/christine-mclean-lewis

You'll notice that the left side of my face looks a bit strange. Learn more about my rare disease by clicking the link below.

https://youtu.be/S44Ao22bESc

Check out my UpWork courses by clicking the links below.

How to Get UpWork Clients
https://www.udemy.com/course/how-to-get-upwork-clients-2020-and-beyond/?referralCode=EE21D924E4AA6355E0B9

Advanced Strategies to Secure Better UpWork Clients https://www.udemy.com/course/advanced-strategies-to-secure-better-upwork-clients/