Pinterest Just Killed Engagement Attribution ???? What It Means for Advertisers

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Pinterest just made a major update to its attribution settings—and it could shift how marketers measure success on the platform.

They’ve officially removed engagement lookback windows (saves, closeups, link clicks), bringing Pinterest Ads fully in line with Meta’s attribution model (click + view only).

In this video, I break down:

???? What changed in Pinterest attribution

???? Why engagement conversions are gone

✅ What this means for advertisers & performance tracking

???? How it’s affecting my client accounts

???? What actions (if any) you should take now

As a former Pinterest Ads rep and now boutique agency owner running performance campaigns for brands across eCommerce and lead gen, I’ve seen attribution updates like this confuse marketers—especially when they don’t know what to look for.

This video cuts through the noise and gives you a clear take.

If you’re running Pinterest Ads or considering it as a performance channel in 2025, this is one to watch.

???? Drop a comment: Are you seeing changes in your account?
Do you think this is a win for advertisers?

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???? Resources:
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