Pinterest announces partnership with Amazon to bring third-party ad demand to the platform

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In a major move, Pinterest has announced that it will open up third-party ad demand on its platform, with Amazon as its first partner. As user engagement with shoppable content on Pinterest continues to rise, this partnership will bring more relevant brands and products to the platform, while also offering a seamless on-Amazon buying experience for consumers. This aligns with Pinterest's goal of making every Pin shoppable and enabling users to bring their dreams to life. The multi-quarter implementation is expected to begin rolling out later this year. This partnership between Pinterest and Amazon is a significant step for both companies and will likely have a major impact on the e-commerce landscape.