PhonePe Launches E-Commerce App 'Pincode' : Sameer Nigam Assesses The Impact Of New UPI Rules

PhonePe Pvt. today launched Pincode, a hyperlocal e-commerce discovery platform built on top of the government-backed Open Network For Digital Commerce (ONDC). Founder and Chief Executive Officer Sameer Nigam unveiled the app, which is currently live only for customers in Bengaluru and will launch to other cities later.

In an exclusive conversation with CNBC-TV18, Sameer Nigam, Founder & CEO, PhonePe, speaks about the new launch and the impact of new UPI rules on PhonePe. Listen in.


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