PayPal Getting Aggressive: Buying Pinterest to Get Into Social Commerce?

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The payment giant is in talks to acquire Pinterest, according to multiple reports. The deal would likely value Pinterest at $45 billion, and shares jumped roughly 13% yesterday.

Why would it make sense?

$PYPL (PayPal Holdings) is on a quest to become an all-in-one “super app” like China’s Alipay, so it’s looking to tack on more services, like product discovery, to its current menu. Plus, it’s got money to play with. Thanks to all those nap dress orders during the pandemic, PayPal’s stock has more than doubled since January 2020.

For $PINS (Pinterest Inc) , this could be a huge boost for its push into commerce. The company has moved aggressively to get more people to shop on its site with initiatives like a $20 million investment into its “Creator Rewards” program.

Zoom out: If a deal is completed—and it, just like our Friday plans, could fall apart at any time—it would be one of the biggest consumer internet takeovers in years, topping Salesforce’s $27.7 billion purchase of Slack last winter.