Part 2 | Amazon PPC Ads from the Trenches - What's Working in Ecommerce (Episode 18)

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In this episode, Ian Lamont from i30 Media shares his marketing strategies based on 10 years of experience and learnings using Amazon’s advertising platform.

For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/

You can find Ian Lamont at i30 Media here:
https://in30minutes.biz/
https://www.linkedin.com/in/ianlamont/
http://leanmedia.org/

Timestamps:

0:00 Intro
0:28 Driving Results for Your Products on Amazon
1:48 Similarities and Differences Between Facebook and Amazon Metrics
3:37 Creating Your Own Metrics for your Amazon Ads
5:09 Helpful Tools in Analyzing Amazon Analytics
6:24 Other Helpful Resources for Amazon Sellers
7:47 Strategies that Work in Building Your Brand