Paid LinkedIn Advertising 101

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Paid online advertising brings to mind platforms like Facebook and Google. Paid ads on LinkedIn, however, are a much less-known entity.

Podcast regular Will Wang from Growth Labz is back to educate us on paid LinkedIn ads. We break down who they’re for, what makes them work, and how to start an effective campaign.

Download An Overview of Paid LinkedIn Advertising (and the full PDF transcription)
https://www.superfastbusiness.com/business/776-paid-linkedin-advertising-101/

01:29 – Are paid LinkedIn campaigns right for you?
03:22 – The current state of LinkedIn ads
04:44 – Business types that the channel works for
06:13 – How the Linkedin pathway differs from other platforms
08:07 – A place for a more direct approach
09:45 – Three key elements of a LinkedIn campaign
12:06 – How long before you achieve ROI?
12:53 – What exactly goes into the ads
15:55 – Quality leads for less cost
17:35 – One final pointer
18:43 – Speed up your results

Keep up with the latest in marketing trends with James’s help
https://www.superfastbusiness.com/go/