Overcoming SMB Roadblocks: Expert tips from Gusto's Josh Reeves | Episode 1988

(0:00) Josh Reeves joins Alex Wilhelm
(2:16) Josh's previous startups and the early days of web development
(6:26) Transition to digital solutions and security for small businesses
(10:31) Gusto's growth, success metrics, and market penetration
(13:38) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist
(14:30) Gusto's north star, marketing strategies, and channel growth
(21:11) Building a product people love with good unit economics
(22:29) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist⁠
(23:56) Challenges of selling to SMBs and Gusto's product expansion
(28:50) Maintaining simplicity in product development
(35:18) DevSquad - Visit https://www.devsquad.com/startups, book a call, and mention TWIST for 10% off!
(36:47) Ensuring product quality and the role of organic growth in marketing
(44:39) Competitive landscape in payroll and HR space
(48:54) Gusto's potential fintech ventures and communication styles among founders
(56:07) IT spending growth among SMBs and international expansion
(1:00:16) Navigating competition and partnerships
(1:01:41) Diversification of go-to-market strategies
(1:03:31) Financial strategies and thoughts on going public

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