Outer Furniture's Ecommerce Shipping Strategy #ecommerce #shopify

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In this video, Outer Furniture's Co-Founder and CEO Jiake Liu discusses his thought process behind charging customers for shipping.

Outer Furniture's founder and CEO Jiake Liu was a guest on our first ever LinkedIn AMA. In it he shared his years of wisdom and success in the DTC space, covering a variety of topics.

Outer is a furniture company that specializes in outdoor furniture designed for modern living. They were founded in 2017 with the mission to inspire people to enjoy outdoor experiences more often.

Outer's signature product is the Outer Sofa, which features a patented design with built-in storage and interchangeable cushions. This sofa is designed to withstand outdoor elements while providing comfort and style for outdoor living spaces.

One of the unique aspects of Outer is their focus on sustainability and community. They use eco-friendly materials in their products and offer a "Neighborhood Showroom" program where customers can host Outer Sofa events in their homes and earn rewards for referrals.

Overall, Outer aims to redefine outdoor living by creating durable, stylish, and sustainable furniture that encourages people to connect with nature and each other.

Watch the full video: LinkedIn

#ecommerce #DTC #d2cmarketing #marketing #digitalmarketing #shopify #shopifymarketing