Opinions About Evolving eCommerce SEO Requirements

In this episode of Opinionated SEO Opinions with Renee Girard (https://www.linkedin.com/in/reneegirard/), Associate Director, SEO at Crate & Barrel and CB2 Brands (https://www.crateandbarrel.com/), we discussed growing and changing eCommerce SEO requirements, how close contact with the product team can be leveraged and SEO process to get ready for the Black Friday campaigns.

Here is what we covered in this episode full of insights for eCommerce, evolving search landscapes, and enterprise SEO:

1:57 What’s your favorite part of your job as an eCommerce SEO?
4:15 On the other side, what’s the hardest part of your role as an eCommerce SEO?
9:25 What, if anything, is different or more challenging about eCommerce this year (or recently) vs. historically?
16:28 How is Google evolving search intent (intentionally or unintentionally)?
24:04 How are you taking action to combat changes to the eCommerce landscape?

If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions

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You can also find us with the following Twitter handles, and reach out to further discuss what we covered!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )

#SEO #SEOAMA #OSEOO #eCommerceSEO #ProductSEO #In-HouseSEO #EnterpriseSEO #BlackFriday #bfcm