On a mission of charitable ecommerce | Bombas + Shopify Plus

Donate to charity, build community, and score fun, high-quality socks? We're sold.

Ecommerce brand Bombas sells socks, apparel, and a dose of do-good, feel-good vibes with every item sold. With a mission to donate a pair of socks for every pair sold, the direct-to-consumer brand takes the phrase 'living your values' and integrates it into their very ethos, from head to, well, toe.

Good karma? Sure. Good business? No doubt. Fifty-two percent of shoppers surveyed in our recent Future of Commerce Trends Report are more likely to purchase from a company with shared values, and while some brand's charitable initiatives can seem like a marketing ploy, the Bombas method clearly resonates with both consumers and employees.

The brand's 40 million pairs of socks is evidence of their success, quality, and resonating values.

0:00 It starts with socks
0:50 The Bombas mission to inspire
1:08 Creating community connection
1:40 Happy staff, happy customers
2:25 A more comfortable world

???? Read more on the importance of brands living their values: https://www.shopify.com/enterprise/give-back-this-giving-tuesday

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#Community #Charity #Ecommerce

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