OmniChannel Marketing - How to Cater to Your Customer | EP. #84

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On this 84th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff speaks on the importance of branding in e-commerce omnichannel marketing and how to leverage various forms of content and creativity to cater to your customer. During this episode, learn how to utilize various forms of creative assets to stand out, how much content is too much, and more!

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????️ Timeline ????️
0:02 - Introduction
1:26 - Explanation of what an omnichannel approach is.
3:33 - Discussion on tracking conversion events on social media.
5:30 - Tips on using GIFs to add flair to your business.
10:25 - Discussion on finding the right balance of content quantity and quality.
12:17 - Importance of focusing on one channel and creating quality content.
15:36 - Tips on getting more user-generated content.
19:50 - Discussion on leveraging social media to generate more content.
22:23 - Explanation of how to break down the process of creating content.
24:57 - Importance of repurposing video content.

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