Offline & Online Retail | A Live Case Study Discussion Ft. Nishiggandha Kerure, Brand Manager, Nykaa

What does it take to set up and grow an online vs offline retail business in the country? For guiding us through this, in this webinar, we are looking forward to hosting Nishiggandha Kerure, Brand Manager, Nykaa, who has phenomenal experience in shaping brand strategies for some of the most popular beauty & personal care products. Previously, she has also worked with the L’Oréal group for 3.5 years in various Sales and Marketing roles across categories of skincare, makeup, and haircare.

Join our conversation on 1st Feb (Monday), 7 pm onwards, during which with the help of a case, Nishiggandha would be taking us through the major marketing strategies required for setting up an omnichannel retail business.


More About Nishiggandha Kerure:
Nishiggandha completed her MBA (2015-17) from IIM Shillong where she was selected as:
• One of the 15 ‘Aditya Birla Group Scholars’ in India;
• One of ‘India's Top 30 Student Leaders’ by Hindustan Unilever Limited;
• One of the 8 ‘Crisil Young Thought Leaders’ across India, China, Argentina, and Poland

A voracious reader and a part-time writer, her first book as a co-author, 'People Called Shillong', was published by The People Place Project and Penguin Random House. She was also ranked in the top 15 authors worldwide in the Peter Drucker Challenge- 2019.


About Industry Paathshaala :
InsideIIM’s Industry Paathshaala is a live webinar series that aims to bring the world of business closer to young India. Every week, we would be hosting one of the best industry subject matter experts who would bring in their real-life experiences & discuss a variety of management concepts in a simplified format. Stay tuned, and make sure you have subscribed to our channel for regular updates.

Enhance your profile for a high-paying career at e-commerce brands like Nykaa, Amazon, Udaan, Myntra, Flipkart, etc. with E-Commerce Marketing Masterklass with Pragya Batra, INSEAD alumna on 6th-7th February 2021! Register now - http://bit.ly/2MCh6pH