NYKAA Is Struggling ????????!!! What Is Hurting Nykaa’s Fashion Business? CASE STUDY #shorts

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From a near monopoly in the beauty e-commerce space, its growth is now slowing down and its stock price is down more than 40% in the last year.

Company in the early years withstood competition from big e-commerce players like Amazon, Flipkart, and Myntra and grew its business handsomely.

But it is now facing tough competition.

Reliance-owned AJIO and recently-launched TIRA are eating into’s Nykaa’s market share.

TATA’s CLiQ too is growing rapidly.

Their strategy of first building an offline presence and then moving online seems to beating Nykaa’s strategy of online to offline.

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