Nykaa Case Study | How Nykaa business strategy wins over amazon flipkart?

This video is a case study video of eCommerce beauty brand Nykaa. From this video, you will learn about Nykaa business model, How Nykaa become a successful eCommerce beauty brand.

What are the different strategies Nykaa has adopted to win over eCommerce giants like Flipkart, Amazon, etc. Nykaa is well known for its comprehensive collection of makeup,
skincare, haircare, fragrances, bath and body, and luxury products for women and men at the best prices.

Nykaa is one of the E-commerce beauty platforms that came into action in the year of 2012. The founder & CEO of Nykaa is Falguni Nayar, was the Managing Director of Kotak Mahindra Capital Company, came up with the concept of the brand.
Nykaa is one of the E-commerce stores that follow both content marketing and digital marketing for their benefit.

video chapters
0:00 Intro
0:35 About Nykaa
1:08 Nykaa IPO
2:14 Nykaa background
2:41 Nykaa business strategy
2:50 Nykaa business model
4:19 Nykaa marketing strategy
5:22 Nykaa revenue

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