NEW Instagram Direct Ads for Ecommerce & Marketing Agencies

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Over the past year, we've heard plenty of buzz and speculation about Instagram bots. Facebook has not announced if — or when — they will launch automated chat experiences on Instagram, but a new message destination in Ads Manager might pave the way for Instagram chatbots.

If you're a social media marketing agency, consider experimenting with this new Facebook ad format. Not only will you benefit from the first mover advantage, but it's also a new service that you can offer to your clients. Or if you're an ecommerce business, especially if you sell high-ticket products or services where nurturing leads is mission critical, Instagram Direct ads are definitely worth your attention.