New! Calculated Metrics in GA4 explained (with Examples)

In this video, we dive deep into the new feature of calculated metrics in GA4 and how it can revolutionize your data analysis. Learn how to convert metrics like total revenue from dollars to euros, create custom metrics such as promo views per transaction, and much more. Don't miss out on these valuable insights that can take your GA4 experience to the next level!

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GA4 Calculated Metrics: https://support.google.com/analytics/answer/14166471?hl=en

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OUTLINE

00:00 - Introduction
00:18 - Creating a calculated metric to change the currency in GA4
03:00 - Calculating inactive users
03:46 - Promo views per transaction
04:03 - Revenue after refunds
04:31 - View per transaction
04:40 - Calculated metrics formulas
05:50 - Calculated metrics use cases