Navigating The Digital Transformation Journey - Deepak Saluja

Here's the official video of our insightful session with Deepak Saluja, Head of Marketing at ICICI Securities, at EngageMint Enterprise, Gurgaon. He talks about the massive shift in consumer behavior we've witnessed post the pandemic and how organizations can navigate through their journey of digital transformation.

About the session:

User behavior has changed drastically due to the pandemic. Strategies and avenues of engaging with your customers differ today from the pre-Covid era. Consumer behavior changed, and brands and organizations had to figure out how to accelerate their digital transformation to stay relevant. But what are some challenges that organizations face while starting their journey in digital transformation? How and what to lay focus on? Is there one pre-defined way to do this? In this session of EngageMint Enterprise, Deepak Saluja talks about how the world has changed post-pandemic and how your organization can undergo Digital transformation to engage and retain your new customers successfully.

About the speaker:

Deepak Saluja is the Head of Marketing at ICICI Securities. He has 20+ years of experience in Sales and Marketing across various categories such as FMCG, Advertising, Fashion Retail, Retail & Wholesale Banking(SME, Corporate, Transaction, Investment, Treasury, FID, and Govt Banking), and now Mutual funds.

You can find him here: https://www.linkedin.com/in/deepak-saluja-628a606/

About EngageMint Enterprise:

Hosted with love by WebEngage, EngageMint Enterprise is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the 'aha' experiences they deserve. With the Enterprise edition of our flagship event - EngageMint, we want to bring together the industry experts driving digital transformation and acing user retention and engagement for their enterprises. We can initiate a massive shift in how businesses think about growth, product experiences, customer retention, and everything else.

All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work!

About WebEngage:
WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.

The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.

To know more about WebEngage, visit - https://webengage.com?utm_source=youtube&utm_medium=social_EMG&utm_campaign=03012023


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